As part of a new Lived Experience project, City & Guilds asked for a distinct visual style to be created for the campaign to promote their new Recognise Strengths Engagement Tool (RE:SET).
The Lived Experience project has been undertaken by the City & Guilds Foundation to support people who are care-experienced, prison leavers or have refugee status recognising strengths helps people to engage with opportunities positively, acknowledging what they already have, as well as what they can develop.
The RE:SET tool provides a matrix of different skills and attributes that people in these groups might have but don’t know how to translate for work.
Tools
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Credits
Art Direction: Nathan Attenborough
Photography: Getty Images
Audio: Flint (Artlist.io)